For this Netflix project we were tasked with developing and producing a custom typographic concept for one of the seasons of “Narcos”. The idea was to reinterpret the series logo in a way that visually reflects the narrative focus on Mexican cartels and their cultural specifics. Inspired by the ornate, highly decorated weapons often shown in the storyline, we created each letter as a stylized object built from elements closely associated with the world of the characters. This approach allowed us to keep the iconic readability of the title while giving it a distinctive, story-driven visual identity.