Mondlicht Studios recently created a digital OOH ad for the 15,000 square-foot video wall (as long as a football field!) emblazoned on the façade at Moxy and AC Hotel Downtown Los Angeles.

The Lucid Air Sapphire – a vehicle known for its electric innovation, extreme performance, and stunning design – now adorns the streets of LA, catching the attention of anyone passing by. We used all our expertise and a diverse arsenal of technical and creative skills to bring the Electric Superstar to life at a vast scale and now are more than happy to share this with you.