Puma RS-X Animation
One of the best examples of classic adaptation to modern fashion is the reinvention of Puma RS-X. The silhouette refers to the striking 80s – the most popular epoch in today's pop-culture. Take a look at the massive sole, colors and side stripes – the most recognizable detail of the original RS-X.
Puma RS-X Animation
One of the best examples of classic adaptation to modern fashion is the reinvention of Puma RS-X. The silhouette refers to the striking 80s – the most popular epoch in today's pop-culture. Take a look at the massive sole, colors and side stripes – the most recognizable detail of the original RS-X.
Thinking about the idea for the pitch for one of our clients, Mondlicht Studios decided to use RS-X to celebrate the outstanding achievement of Puma's designers. The bright style and dynamics became the main source of inspiration for us. Hope, you like it!
01 AERO
RS-X became one of the first sneakers in which sport and aesthetics were blended together. The light sole provides shock absorption and fantastic energy control. But how to depict this? We used colourful small balls – and made them as light, as vivid and as flexible as Puma RS-X.
RS-X became one of the first sneakers in which sport and aesthetics were blended together. The light sole provides shock absorption and fantastic energy control. But how to depict this? We used colourful small balls – and made them as light, as vivid and as flexible as Puma RS-X.
Social Engagement
Any campaign should not only depict the characteristics of the product but be appealing. To get the best possible social response, one has to create content with a specific feeling. For these nostalgia-packed sneakers, we've chosen a playful and dynamic mood to emphasize the spirit of Puma RS-X.
Any campaign should not only depict the characteristics of the product but be appealing. To get the best possible social response, one has to create content with a specific feeling. For these nostalgia-packed sneakers, we've chosen a playful and dynamic mood to emphasize the spirit of Puma RS-X.
02 FLEX
One more animation created by our team is devoted to another characteristic of Puma RS-X – its flexibility. We exaggerated this feature to show how adjustable Puma RS-X is in terms of comfort. During the long run, you will never feel exhausted – thanks to the innovative technology PUMA Running System.
One more animation created by our team is devoted to another characteristic of Puma RS-X – its flexibility. We exaggerated this feature to show how adjustable Puma RS-X is in terms of comfort. During the long run, you will never feel exhausted – thanks to the innovative technology PUMA Running System.
Instagram Stories
Preparing a campaign for such a bright product, you can't forget about Instagram. This social network was created for colourful content. So we developed several animations for Instagram Stories with Puma RS-X to show the product on every platform in any format.
Preparing a campaign for such a bright product, you can't forget about Instagram. This social network was created for colourful content. So we developed several animations for Instagram Stories with Puma RS-X to show the product on every platform in any format.
03 CHOICE
The possibility to choose a modification of a product and adjust it to your taste is one of the most important things for a modern consumer. Which is why our third animation is about variations. Look at how many Pumas are waiting for you! We are sure you'll find your favourites among them!
The possibility to choose a modification of a product and adjust it to your taste is one of the most important things for a modern consumer. Which is why our third animation is about variations. Look at how many Pumas are waiting for you! We are sure you'll find your favourites among them!
CGI – Dmitriy Glazyrin
Animation – Dmitriy Glazyrin & Victor Vector
Animation – Dmitriy Glazyrin & Victor Vector